Welcome to Citi®
Commercial Cards
Marketing Toolkit

About

Accepted worldwide, Citi® Commercial Cards provide global purchasing power with best-in-class local support.

Citi® Corporate Card

Citi® Corporate Card

The Citi® Corporate Card gives cardholders more choice, flexibility and peace of mind when traveling. Acceptance at millions of locations and ATMs worldwide, combined with 24/7 local support helps ensure travel needs are met—especially when unexpected circumstances arise.

Citi® Purchasing Card

Citi® Purchasing Card

The Citi® Purchasing Card features information management tools that deliver powerful business intelligence, ensuring cardholders get the most value for money spent. Cardholders can use Citi’s powerful tools to make smarter, faster purchasing decisions, ensure compliance and negotiate with vendors on a global basis.

Citi® One Card

Citi® One Card

The Citi® One Card combines the capabilities of two or three Citi Commercial Cards in one convenient solution. Cardholders carry only one card for corporate, purchasing and/or fleet transactions and reconcile just one monthly statement instead of two or three.

Getting Started

All marketing components are available for download in the Marketing Templates section. Components are available in Adobe® InDesign®,Microsoft® Office Word and Outlook, PDF and HTML formats.

Design Templates

Poster

Globa Icon

Tent Card

Globa Icon

Emails

Globa Icon

CitiManager® Takeaway Cards

Globa Icon

Design templates are available in Adobe InDesign, PDF and HTML formats. The InDesign files are packaged and compressed with all necessary hi-resolution images.

Text Templates

Welcome Letter

Globa Icon

Newsletter

Globa Icon

Text templates are available in Microsoft Word and PDF formats.

Marketing Templates

Corporate Card

Design Templates

Corporate Card Poster

Poster

Adobe® InDesign
corp_poster.zip
73 MB
PDF
corp_poster.pdf
7 MB
Dimensions
22"w x 28"h
Adobe® InDesign Download
Corporate Card Tent Card

Tent Card

Adobe® InDesign
corp_tent_card.zip
14.5 MB
PDF
corp_tent_card.pdf
1.5 MB
Dimensions
8.5"w x 11"h
Adobe® InDesign Download
Corporate Card Emails

Emails

HTML
corp_emails_html.zip
31 KB
Microsoft® Outlook
corp_emails_oft.zip
-
PDF
corp_emails_pdf.zip
218 KB
Dimensions
650px width
Microsoft® Outlook Coming Soon
Corporate Card Takeaway Cards

Takeaway Cards

Adobe® InDesign
corp_takeaway_cards.zip
-
Microsoft® Word
corp_takeaway_cards.docx
-
PDF
corp_takeaway_cards.pdf
-
Dimensions
3.5"w x 2.0"h
Adobe® InDesign Coming Soon
Microsoft® Word Coming Soon
PDF Coming Soon

Text Templates

Corporate Card Welcome Letter

Welcome Letter

Adobe® InDesign
corp_welcome_letter_indd.zip
-
Microsoft® Word
corp_welcome_letter.doc
80 KB
PDF
corp_welcome_letter.pdf
485 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download
Corporate Card Newsletter

Newsletter

Adobe® InDesign
corp_newsletter_indd.zip
-
Microsoft® Word
corp_newsletter.doc
81 KB
PDF
corp_newsletter.pdf
104 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download

Purchasing Card

Design Templates

Purchase Card Poster

Poster

Adobe® InDesign
purch_poster.zip
6.3 MB
PDF
purch_poster.pdf
9.8 MB
Dimensions
22"w x 28"h
Adobe® InDesign Download
Purchase Card Tent Card

Tent Card

Adobe® InDesign
purch_tent_card.zip
2 MB
PDF
purch_tent_card.pdf
1.8 MB
Dimensions
8.5"w x 11"h
Adobe® InDesign Download
Purchasing Card Emails

Emails

HTML
purch_emails_html.zip
30 KB
Microsoft® Outlook
purch_emails_oft.zip
-
PDF
purch_emails_pdf.zip
223 KB
Dimensions
650px width
Microsoft® Outlook Coming Soon
Purchasing Card Takeaway Cards

Takeaway Cards

Adobe® InDesign
purch_takeaway_cards.zip
-
Microsoft® Word
purch_takeaway_cards.docx
-
PDF
purch_takeaway_cards.pdf
-
Dimensions
3.5"w x 2.0"h
Adobe® InDesign Coming Soon
Microsoft® Word Coming Soon
PDF Coming Soon

Text Templates

Purchasing Card Welcome Letter

Welcome Letter

Adobe® InDesign
purch_welcome_letter_indd.zip
-
Microsoft® Word
purch_welcome_letter.doc
83 KB
PDF
purch_welcome_letter.pdf
489 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download
Purchasing Card Newsletter

Newsletter

Adobe® InDesign
purch_newsletter_indd.zip
-
Microsoft® Word
purch_newsletter.doc
79 KB
PDF
purch_newsletter.pdf
92 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download

One Card

Design Templates

One Card Poster

Poster

Adobe® InDesign
one_poster.zip
9 MB
PDF
one_poster.pdf
11.6 MB
Dimensions
22"w x 28"h
Adobe® InDesign Download
One Card Tent Card

Tent Card

Adobe® InDesign
one_tent_card.zip
3.4 MB
PDF
one_tent_card.pdf
3.2 MB
Dimensions
8.5"w x 11"h
Adobe® InDesign Download
One Card Emails

Emails

HTML
one_emails_html.zip
31 KB
Microsoft® Outlook
one_emails_oft.zip
-
PDF
one_emails_pdf.zip
234 KB
Dimensions
650px width
Microsoft® Outlook Coming Soon
One Card Takeaway Cards

Takeaway Cards

Adobe® InDesign
one_takeaway_cards.zip
-
Microsoft® Word
one_takeaway_cards.docx
-
PDF
one_takeaway_cards.pdf
-
Dimensions
3.5"w x 2.0"h
Adobe® InDesign Coming Soon
Microsoft® Word Coming Soon
PDF Coming Soon

Text Templates

One Card Welcome Letter

Welcome Letter

Adobe® InDesign
one_welcome_letter_indd.zip
-
Microsoft® Word
one_welcome_letter.doc
84 KB
PDF
one_welcome_letter.pdf
490 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download
One Card Newsletter

Newsletter

Adobe® InDesign
one_newsletter_indd.zip
-
Microsoft® Word
one_newsletter.doc
91 KB
PDF
one_newsletter.pdf
98 KB
Dimensions
8.5"w x 11"h
Adobe® InDesign Coming Soon
Microsoft® Word Download

Components of the Citi® Commercial Cards Marketing Toolkit are for illustrative purposes only. The blue wave that is used represents a proprietary visual element closely tied to Citi’s identity and should only be used for Citi branded materials.

Launching your Marketing Program

The following is a suggested timeline for launching a Citi® Commercial Card marketing campaign using the templates in this toolkit site.

Pre-Launch

6–8 weeks prior to launch
  1. Newsletter

    Article for distribution in company newsletter informs employees about the new Citi Card program and its benefits.

  2. Posters, Tent Cards and Takeaway Cards

    Display posters and tent cards at company locations.

  3. E-mail Invitation

    Invites employees to apply online for their new Citi Card.

Launch

Cardholders receive their new cards
  1. Welcome E-mail

    Notifies cardholder that their new card has been issued and explains card features and benefits.

  2. Welcome Letter

    Welcomes employee as new Citi cardholder, explains card features and benefits, and provides card activation information.

  3. Reminder E-mail

    Reminds cardholder about card activation and use.

Post-Launch

2–4 weeks post-launch