OPINION
Agentic commerce at scale: Why startups are key in building robust AI-powered shopping experiences
Citi Ventures Website • Jelena Zec, Jeff Flynn, Robert Li, Lucas Kirshenbaum
September 3, 2025
Agentic commerce requires an entirely new infrastructure for transactions from start-to-finish. Startups will be key. Collaboration is, and will continue to be, essential for agentic commerce to be successful.