Backing Jump to help wealth advisors do what they do best – build relationships

Luis Valdich

Head of FinTech Investing, Citi Ventures

Jelena Zec

Director, Citi Ventures

Jack Benedict

Assistant Vice President, Citi Ventures

Jump logo

Despite nearly a decade of advancements in digital investing and wealth-management solutions, wealth advisors are still spending considerable time completing simple, manual tasks. From cleaning up notes and preparing for client meetings to updating customer relationship management platforms (CRMs), nearly one-third of wealth advisors say administrative tasks prevent them from having more meaningful engagements with clients.

A host of generative AI (Gen AI)-powered products have popped up in the last few years aimed at automating these monotonous tasks for wealth advisors. Unfortunately, most only support a few operations, leaving advisors searching for productivity tools that can do everything from take meeting notes to follow up with clients.

That’s why we’re so excited to announce our investment in Jump, an AI-native “system of intelligence” designed specifically for wealth advisors. Founded in 2023 and based in Salt Lake City, Jump is poised to reshape the financial advisory industry by freeing up practitioners from those manual tasks so they can forge stronger client relationships.

Jump is already the clear leader in the space, experiencing explosive growth thanks to its robust, affordable offerings, easy setup and many deep integrations with other advisor tools. Since coming out of closed beta in January 2024, Jump has experienced rapid uptake from advisor teams, with an average monthly growth rate of more than 35%.

Jump is helping advisors save time by making it easier for them to prepare for, execute and follow up on client interactions. Specifically, Jump:

  • Automates administrative tasks such as taking meeting notes, composing follow-up emails and drafting and assigning follow-up tasks
  • Prepares advisors for upcoming engagements using AI to generate pre-meeting briefings based on past meetings and CRM data
  • Enhances decision making through AI-generated insights on client preferences or sentiment
  • Integrates with CRMs, meeting platforms and calendar/email providers

Users can query Jump via its “Ask Anything” function to search all client conversations for insights into client behavior and sentiment. For example, Jump can tell a wealth advisor if multiple clients have expressed an adverse opinion for a certain asset class. Jump can even give advisors feedback on their client interactions, allowing teams to set up post-meeting analyses based on their specific training, initiatives or compliance practices.

Importantly, Jump complies with SOC 2 and HIPAA security standards, meaning all data on the platform is kept private and secure. The backbone of Jump’s platform is an AI orchestration layer that uses the most advanced AI tools for meeting capture, transcription and analysis, allowing for an industry-best level of accuracy and detail in its AI outputs.

It’s no surprise, then, that Jump has inked contracts with a wide range of asset managers, from solo advisors to large firms with billions of dollars under management. Jump has successfully sold into large enterprises and highly regulated broker-dealers, including a strategic relationship with LPL financial, demonstrating its ability to scale and integrate with any customer.

Jump’s co-founders have worked together in the past and demonstrated previous success in growing startups from the ground up. CEO Parker Ence is a three-time tech CEO, while COO Tim Chaves founded and led ZipBooks through acquisition (now a part of Bill.com). CTO Adam Kirk previously led software architecture at software company PDQ.

By investing in Jump’s Series A funding round alongside Battery Ventures and existing investors such as Sorenson Capital and Pelion Venture Partners, we are delighted to support a company that embodies our conviction that Gen AI will transform financial services. Jump’s out-of-the-box solution drives major efficiency gains and solves longstanding pain points for wealth advisors, helping them spend more time on what matters most – interacting with clients as they make some of the most important decisions of their lives. Our congratulations to Parker, Tim, Adam and the entire Jump team!

For more information, contact Jelena Zec at jelena.zec@citi.com or Jack Benedict at jack.benedict@citi.com.

To see Citi Ventures’ full portfolio of companies, click here.